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The Chartered Institute of Marketing (CIM) was established in 1911 and is a professional marketing organization. It has more than 30,000 members, including more than 3,000 registered franchised marketers. CIM provides 130 learning centers in 36 countries/regions and examination centers in 132 countries/regions.
In 1952, His Royal Highness Prince Philip, Duke of Edinburgh, became the patron of the Institute and succeeded King George VI. King George VI was appointed as the first royal patron of CIM in 1937. In 2019, His Royal Highness the Prince of Wales agreed to become the new patron of CIM.
In 1973, the first "Code of Practice" was introduced, and the Society was awarded the "Royal Charter" in 1989.
CIM provides training courses and professional qualifications from basic to graduate or master's level (EQF level 7). In 1992, the European Union declared the flagship qualification of CIM as "the preferred professional marketing qualification obtained through member states."